Marketing Yourself with Photojournalism
Spring is here and flowers are (finally) beginning to bloom in NYC. For me, the change of season comes a renewed desire to get out of the house and do something creative. I recently had the chance to help my friend Rekha Krishnamurthi and her Divine NY & Co. studio out by photographing a class she taught on silk scarf painting.
Rekha is a textile designer with her own company called Divine NY & Co., and we met about a year ago in a wedding vendor networking group when she was creating hand-printed textiles for couples. I was impressed by her work, and more importantly, impressed by her business savvy. She is a smart businesswoman who is in the process of changing the mission of her company to reflect a new audience. Now, rather than targeting couples about to get married, Rekha has created crafting classes directed at individuals looking to learn a new artistic skill in the fabric arts. She is in the process of creating a line of crafting kits so you can make your own hand-painted silk scarf at home. In addition, she also teaches a series of team building seminars geared towards professionals. With a change in branding comes a need for new website photos.
And that’s where I come into the picture. I am happy to present photos from last weekend’s class as the perfect example of how photojournalistic photography can be the key to helping you market yourself. Particularly for businesses in the service industry, documentary-style photography is a great way to tell the story of what you do and how you do it. No staged photos. No stiff poses.
Rekha is a great instructor with a warm personality, and these photos drive that point home to new students. Potential clients get a gander at what they can learn in her class, examples of the final product, and even an eye towards Rekha’s commitment to individual instruction within her intimate-sized classes. Bright, colorful, creative photos that beg for your inner kid to come out and make some art – don’t you want to take a class? Think beyond photos of an empty office or a basic headshot. Think about marketing with documentary-style photography.
For more information on Rekha’s classes, please visit her website.
If you would like to see more examples of how you can use photojournalistic images to create your website, please visit my website, KellyWilliamsCorporate.com.
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