I have some exciting news to share on the marketing front: a new logo, a new website, and new changes over all. Here are all the details.
First, however, I need to tell you my tale of woe. Beginning in December, my site was hacked. Bear in mind that while I know every inch of my digital camera, I am not that technologically savvy in terms of my website. I had no idea I was hacked, and my hosting provider, GoDaddy, neglected to inform me. And while Go Daddy neglected to inform me about the ongoing hacking, they did see fit to blacklist my site. As a result, all incoming client emails have been blocked since December. Yep, that’s four months worth of client inquiries I never received. I was on the point of crying when I found this out last week, and needless to say, it was very motivating to move to a new hosting provider. (Note: if you were one of the unlucky people who emailed me through my site during this time period, let me know. I want to make this right, and would like to offer you a free print for any inconvenience.)
Out of the digital ashes, rises the phoenix. I was planning on switching over my site to Squarespace eventually, but this hastened my actions. I quickly found a template I liked, and my new site is now up and running. I’ve also changed my logo and font, and the site is much easier to navigate, both on a desktop and smart phone, than the previous site. Some new features include a slideshow about my mission statement, as well as a little biographical video. And the new look of my site extends to my personal site (Kelly-Williams.com) as well, with both sites merging together nicely.
The front page on my previous website…
…and the front page on my new website
One thing you might note, is that I have merged my wedding, portrait, event photography into one website. The focus of my work has always been documentary-style storytelling through imagery, but now that mission statement is much more clear. What I love most is working with clients from initial engagement session to the family portrait a couple of years later. To me, that is completing the circle so to speak, and telling a family’s entire story. So this point is now loud and clear throughout my site. In case you’re curious, I still shoot corporate events, executive head shots, and actor/model head shots. However, since this is such a small portion of my work, I have left these genres off my site for now. They may get a separate site in the future, but for now they are not present.
My biweekly blog (http://blog.kellywilliamsphotographer.com) will remain the same, and coming up down the road, my goal is to create a monthly newsletter. This newsletter would be a ‘best of’ selection of the blogs that month, plus some fresh content such as client stories, behind-the-scenes information, and some creative ways to use photos in your daily life. The newsletter will be segmented according to wedding or portrait interests. If you would like to receive the monthly newsletter, sign up for my blog, and you will be automatically included on the email list. Alternatively, leave me a comment in the comments down below and I can add you as well.
So, in closing: learn from me, grasshoppers. Check every link on your website to make sure it works and that your website’s inbound email is working. Secondly, don’t host your site with GoDaddy. Thirdly wander over to my new website, and have a look. Let me know what you think — I would appreciate any feedback you have, big or small.